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You're on the list — you'll see it first.
Not that one.
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{{ copy.homeCta }}New arrivals
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Coming next
On the list — you buy first
One of each, as always. The list gets a full 24 hours before anything goes public.
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I'll write when it's live
Prima sees these a day early
One hundred women, {{ primaPrice }} {{ primaPeriod }}. They can buy anything above a full day before it appears here.
That code isn't right.
Styled, then rehomed
SecondaAmorette, in your inbox
New pieces go up in small batches. Get them before Instagram does.
Small batches. No spam.
You're on the list — you'll see new pieces first.
About
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Happy shopping. Ciao —
Where it comes from
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On buying secondhand
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Sizing & fit
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Armpit to armpit, flat, doubled.
Narrowest point of the waistband, flat, doubled. Unstretched unless noted.
Shoulder to hem on tops. Waistband to hem on skirts and trousers.
Excellent, very good, or good with notes. Anything I can see is listed.
Between two sizes? Ask me or DM @byamorette first. Sales are final, so I'd rather talk it through.
Shipping & policies
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Studio
Not that one. Try again.
Set your passcode in Tweaks. Nothing here is visible to shoppers.
Studio · private
Signed in, every edit saves straight to your Supabase database as you type — permanent, and live on the shop immediately. Photos upload to Supabase Storage. Export JSON any time as a backup; the database is the real record.
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Where does this one go? Something special can go to Prima first — members buy it for a day before anyone else sees it.
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Tags you've used — click to add
{{ row.shotCount }} — first is the main image
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Write a story, drop photos onto it, and place them in the text with #1, #2 and so on. Blank line between paragraphs. > at the start makes a pull quote. [caption]…[/caption] for a captioned photo, [pair]#1|#2[/pair] for two side by side, [gallery]#1|#2|#3[/gallery] full width, [grid]#1|#2|#3|#4[/grid] for a screenshot grid, [video]#1|9:16[/video] for a clip (drop the 9:16 for wide).
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Schedules your first three available pieces a minute apart so you can watch the whole sequence. Set them three minutes out to see the countdown tick and the pieces return to the shop; twenty hours out to see the member window, where the public gets a countdown and a member can buy.
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Member codes · {{ primaCodeCount }}
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Set a piece's Goes public date and it stays off the shop until then — the list can see and buy it for the 24 hours beforehand. Email them this code; entering it once unlocks their browser for good.
Wants telling when a piece goes live · {{ reminderCount }}
{{ r.email }} — {{ r.piece }} {{ r.when }}
No signups yet.
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Everything sent through the contact form. Click an email to reply, and mark it handled when you're done.
No enquiries yet.
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These answers appear on the FAQ page and are published as schema.org structured data, which is what Google's FAQ results and AI search assistants read. Products and prices are published the same way, automatically.
Every heading and paragraph on the site that isn't part of a product. Edits save as you type and go live immediately. Clear a field to restore the original wording.
Playback speed applies to the homepage film and the coming-soon background. 1 is real time; lower is slower.
The editorial pictures — category tiles, the campaign image, page headers, the Seconda cover and styling shots. Same as products: uploads go to Supabase, and only you can change them.
Campaign image on the homepage:
Category tiles on the homepage:
Two wide images above the shop grid:
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Diagnostics
Tests each connection and reports exactly what fails.
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Back up
Download the whole catalogue as JSON — a snapshot to keep or hand to a developer. Supabase holds the live record.
Restore
Nothing in your bag yet.
Back to the shop{{ item.title }}
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One of one
Shipping
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All sales final
No refunds, returns or exchanges. Ask me anything before you buy — I'd much rather answer. Read the FAQ.
Questions
Write to me or DM @byamorette. Replies within a day or two, Italy time.
Got it — grazie.
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Ciao —
Styling
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Book a session
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{{ copy.stylingPrimaNote }} Prima.
Your Prima discount applies — enter your code at booking
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Looks we built together — shared with permission.
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Partnerships
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Enquire
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Noted — grazie.
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FAQ
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Still unsure? Ask me or DM @byamorette.
Archive
Pieces that went home with someone else.
Sold · {{ item.sourced }}
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One of one
Sold — this one found its home
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Measured flat, by hand. Vintage sizing rarely matches the label — compare these to something you already own and love.
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All sales are final — no refunds, returns or exchanges. Buyer pays shipping plus any duties or import fees. Everything travels tracked. Full policy.
Questions before you buy? Ask me
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Nothing in this section yet.
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Shop the story ({{ shopCount }})
More from Seconda
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Nothing matches that yet. Try a fabric, a colour, or a city.
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Amorette
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Places
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Heather Tammaro
Take a place
Places open shortly. Leave your name and you'll be offered one first.
Noted — I'll write when a place opens.
Unlocked — you see everything first
That code isn't right — check the email, or write to me.
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Say you're interested
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Noted — grazie.
You'll hear about dates before anyone else. Numbers will be small.
Nothing matches that filter yet.
Coming next
On the list — you buy first
One of each, as always. The list gets a full 24 hours before anything goes public.
{{ item.title }}
I'll write when it's live
Prima sees these a day early
One hundred women, {{ primaPrice }} {{ primaPeriod }}. They can buy anything above a full day before it appears here.
That code isn't right.
Nothing here
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While you're here
This piece
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Body measurements
A guide to the body each size generally fits — not the garment itself. Vintage runs smaller than modern sizing, so trust the flat measurements above first.
| Size | Bust {{ unitLabel }} | Waist {{ unitLabel }} | Hip {{ unitLabel }} |
|---|---|---|---|
| {{ r.name }} | {{ r.bust }} | {{ r.waist }} | {{ r.hip }} |
Size conversions
Most of what I find carries an Italian or French label, and plenty carries none at all.
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|---|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.it }} | {{ r.fr }} | {{ r.de }} | {{ r.uk }} | {{ r.us }} | {{ r.au }} | {{ r.jp }} | {{ r.dk }} |
Still unsure? Send me a note — I'll measure anything again and answer honestly. All sales are final, so I'd rather you asked.
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